OrSlow - Instead of keeping up with today’s speed of time (reflected in trends, digitization, and mass-production), the brand suggests “or (go) slow”. OrSlow spends enough time to examine details in producing items that can be worn at any history of time and are simple yet attaching.
Making clothing slowly (taking enough time to carefully examine the details). Making clothes that can be worn at any age and at any time of history. Making clothes that are simple yet attaching.
The thoughtfulness of ancient Japanese culture has been passed down for generations and still exists in our lifestyle; for example, wiping floor with a cloth rather than mopping, and holding clothes and/or paper neatly matching one end to another.