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Puebco began life in '07 in Tokyo Japan, completely on an impulse to be instinctively creative without the need to sell products restricting the design process. The Puebco mantra is to add value by re-using and up-cycling used products, deadstock fabrics, ex-military apparel and camping gear transforming them into new, usable items for daily use. The resultant a super sustainable brand with miltary influences, creating unique quality Japanese homewares for for modern life.

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