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Bon Parfumeur

Developed by Ludovic Bonneton, former digital director of French beauty brand Yves Rocher, it launched with 20 fragrances, numbered from 001 to 902, their labels colour coded by fragrance family. The collections is described as a ‘fragrance playlist for every mood, experience and emotion’, and carries the tagline ‘true luxury is freedom’. Everything from the packaging, bottles and the actual parfume is created in France, with a respect an honour towards how to create a traditional luxurious parfume.
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