Vetra is still today owned and operated by the Beerens family, the brand is an authentic French workwear label that continues to manufacture the highest quality, traditional designs that remain timeless against ever-changing trends. Founded in 1927 in Paris by Edouard Beerens, the Vetra story has seen a rich history - selected to make uniforms for the army during WWII and then selected by the Nazis forces for the same purpose which Edouard personally refused to adhere to, in retaliation he even destroyed all of the company’s machinery, apart from his prized buttonhole maker!, and quickly fled to West of France in 1940 from where the company was built again from the ground up.
Using only traditional fabrics such as cotton twill, moleskin, cord and favouring hues of blue which were commonly used by craftsmen, rail workers and farmers throughout history, Vetra has stayed true to Edouard’s original vision and. built a reputation for quality that ensures each garment stands the test of time. In the first part of the 19th century because red referred to the working class emblem and such the Vetra logo was designed in red ink and remains the same today.
The Vetra range has grown range of has seen an organic development over the last couple of decades as overseas customers have from Japan and Korea have requested new products. Today the brand is in hind demand from discerning consumers who wish t incorporate classic workwear styling into their daily wardrobe.