Yeti coolers was founded in 2006 with a simple mission: build the best cooler we’d use every day if it existed. A cooler that was built for the serious outdoor enthusiast. A cooler that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break. Yeti decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis.